FITUR (Feria Internacional de Turismo) is a major international travel trade show held annually in Madrid, Spain, bringing together tourism boards, destinations, hotels, airlines, tour operators, travel agencies, technology companies, and other industry professionals from around the world. It serves as a global platform for networking, business-to-business meetings, destination promotion, product launches, and discussion of emerging tourism trends, while also attracting consumers interested in discovering new travel destinations and experiences.